All that counts in life is intention.
~ Andrea Bocelli
OUR STORY
Unwined 2020 was created from a need — to slow down, reconnect, and savor life more fully. It began with a return to Tuscany in 2019, a trip that reignited my creativity and reminded me what it feels like to truly be present. That stillness became the spark for a lifestyle brand rooted in fragrance, wine, and the timeless beauty of Italian living.
At its heart are the small rituals that make an ordinary day feel like something more. Lighting a candle. Pouring a glass of wine. Creating space to breathe. These moments, inspired by il dolce far niente — the sweetness of doing nothing — are woven into everything I make.
As the brand has grown, so has its visual identity. The year 2020 — the year it all began — is now reflected in Roman numerals, MMXX, as a nod to the rustic elegance and old-world charm of Italy. A subtle yet intentional detail that anchors the brand in the timeless aesthetic that continues to inspire everything I do.
Each fragrance is designed to transport you. Each handmade piece is crafted with care. And every scent, bottle, and story is infused with my deep love for Italy — the land, the rhythm, and the peace I've always found there.
The brand has grown alongside my life. I've fallen in love, gotten married, created a home, and welcomed our puppy Monti. Through all of it, Unwined has remained the constant thread — a reminder to slow down and find beauty in the everyday.
Benvenuti. I'm so glad you're here.
MEET THE FOUNDER
Jennifer Follari Di Iorio, Founder & Chief Artisan
Jennifer Follari Di Iorio is a dreamer, a doer, and someone who found her calling in the most unexpected place.
She didn't set out to work in fragrance — she didn't even know companies like Givaudan existed. But when she landed an administrative role at their New York Creative Center early in her career, something clicked. Surrounded by world-class perfumers and the art of scent creation, she discovered she had a natural nose — and a genuine love for the stories and inspiration behind every fragrance. What began as a job became a decade-long career, and a craft she never looked back from.
That foundation led her to The Estée Lauder Companies, Tom Ford Beauty, and eventually five years leading fragrance development at Bath & Body Works — one of the industry's most beloved brands.
Along the way, a hobby quietly became a passion. Wine and fragrance share more than most people realize — both are built on layers, complexity, and the memory a single scent can unlock. Drawn by that connection, Jennifer immersed herself in wine education, earning her WSET Level 3 Certification in Wine & Spirits — a credential she is deeply proud of. It was during her studies that she traveled with fellow wine students to the Chianti Classico region for an in-depth tour of the vineyards — and it was there, among the vines and the rolling hills of Tuscany, that a deeper love took root.
For an Italian-American girl who always felt the pull of her heritage, Italy became the place where everything came together. Nine trips and counting — with a particular love for Tuscany, and frequent visits to Molise, where her husband Nick's roots run deep — it's that lived connection, not just wanderlust, that shapes every product she creates.
She lives with Nick and their puppy Monti in their lovingly restored home in New Jersey — guided by the belief that the little things are never little, especially when done with intention.