Allora: A Fresh Start Inspired by Italy

Sometimes, the smallest words hold the most meaning.

Allora... one of my favorite Italian words.
It’s small, but it carries so much weight. In everyday Italian conversation, allora can mean “so,” “then,” or even “well”—depending on the tone, the moment, the pause between thoughts. It’s a word of transition, of reflection, of momentum. Playful, soulful, and quintessentially Italian.

As I reflect on where I am with Unwined 2020—now five years since I first lit the spark of this little brand—allora feels like the perfect word to guide this next chapter.

This brand was born from a love of scent, wine, and the soul-stirring magic of Italy. Over the years, it has shifted and grown as life has. There have been seasons of full creative flow, and seasons where life asked me to step back and recalibrate. And through it all, Italy—its essence, its rhythm—has remained at the heart of it.

Now, I’m returning to that core. I’m clearing space. Reconnecting with what lights me up. Bringing more of Italy into the experience—through the stories I share, the scents I craft, the photography that captures small, still moments that feel like home.

Allora is a reminder: keep going. Reflect, realign, and move forward with intention.
It’s not about rushing. It’s about reawakening.

So, whether you're here for a candle that evokes the vineyards of Tuscany, a quiet post that invites you to slow down, or a photo that transports you to a sunlit alleyway in Rome—I’m grateful you’re part of this journey.

Allora… here’s to what’s next.